Flowing Bee
Content Studio
Campaign briefs
One creation mode in the Content Studio: behaviourally optimised briefs for prioritised initiatives.
| Name | Status | Description | Updated | Created | Actions |
|---|---|---|---|---|---|
| Home Access – July launch | draft | Launch communications for Bee Mortgage Home Access to Australians aged 55+ who own one or more properties and are open to releasing equity from the family home. | Jul 7, 2026 | Jul 1, 2026 | |
| Family & adviser reassurance | draft | Reassurance-first content for adult children and independent advisers who act as gatekeepers on equity-release decisions. | Jul 5, 2026 | Jul 3, 2026 |