Why this is being built
People may be interested in using home equity, while still feeling unsure, exposed or worried about speaking to someone too early. A calculator gives them a private, low-pressure way to understand whether the option is personally relevant before they commit to a conversation.
What the experience has to do
- Check relevance: ask only the minimum needed to give a useful first estimate: age, home ownership and rough property value.
- Show possible options: provide an approximate range, plain-language explanation and simple use cases such as home modifications, family support or care costs.
- Make the next step feel safe: use a softer post-calculator CTA such as “Talk through your options” or “Send me a personalised guide”, rather than pushing straight to a sales-led enquiry.
Accountable owner
Digital / Product
Teams whose agreement is needed
Sales, Compliance, Marketing
First action
Review the current calculator flow to identify where people drop off, where terminology creates confusion, and where the next step feels too high commitment.
Customer experience guardrail
The calculator could increase anxiety if it shows large numbers without enough explanation. It should feel like a safe learning tool, with clear caveats and a human next step.
How delivery will be judged
- Calculator starts
- Completion rate
- Drop-off by step
- Guide requests
- Consultation bookings after calculator use
- Most common points of confusion