Content Studio
Where the workspace comes together: briefs, customer assets, campaigns and content optimisation.
From decision to created work
Create behaviourally optimised briefs, campaigns and customer assets
The Content Studio brings the rest of the workspace together. Every piece of work created here starts from the diagnosed behavioural forces, the customer requirements, the selected communication tools, the approved evidence and the prioritised initiative it belongs to.
Start here
Choose how you want to create
Campaign briefs are one creation mode inside the studio, not the studio itself. Modes marked as in preview are not yet available.
Create a campaign brief
Write a behaviourally optimised brief for a prioritised initiative.
Open campaign briefsCreate a customer asset
Draft an email, page or customer communication against a customer requirement.
Create an assetBuild a campaign
Assemble multiple assets into a sequenced campaign across channels.
In preview – not yet availableOptimise existing content
Review existing copy against the diagnosis and behavioural guardrails.
In preview – not yet availableWhat the studio applies automatically
Each piece of work carries the workspace evidence with it
The forces that explain why customers hesitate, so the work addresses a real barrier.
What customers need to understand, trust or believe before they will act.
The techniques selected in the toolkit for framing and delivering each message.
Approved research figures and claims, so nothing is asserted without support.
The initiative the work belongs to, its owner and how it will be judged.
The limits that keep persuasion honest and faithful to the diagnosis.
Initiative context
What the prioritised initiatives require
5
Ready to build
The customer requirement is clear and the evidence supports building it now.
6
Needs definition
Direction is agreed. The delivery detail and success measure still need to be written before work starts.
0
Needs validation first
Build only after the underlying assumption has been tested. Delivering it now would spend budget on an unproven claim.
The Content Studio creates the work. Measurement decides whether it worked.
Every initiative here carries the measures it will be judged on. The measurement stage sets out how belief, behaviour and commercial effect are read together, and what each result would mean.
Continue to Measurement