Usage confidence gap
Parents need to believe the child will use it reliably.
Watch Plan only delivers reassurance if the child uses it reliably. Parents need to believe the child will wear it when it matters, notice calls and messages, follow family and school rules, keep it charged and look after the device.
Parents are more confident about the child using it for calls, messages, location and safety than they are about the everyday behaviours that make it dependable: charging it, looking after it and not losing or damaging it.
Parent voice
At the same time it teaches responsibility and, yeah, you know, looking after it, charging it, maintaining it. Hopefully. Hopefully she’ll do that.
Parent, Western Australia, child aged 11
Parent voice
Kids, they will drop off things. I know she’s going to lose it. I don’t want to spend that much amount of money on a watch when I know there’s a risk of her losing it.
Key evidence
Around 3 in 5 parents (60%)
are very or extremely confident the child would use it mainly for calls, messages, location and safety.
Around 3 in 5 parents (58%) are very or extremely confident the child would want to wear it when it matters, but only around 2 in 5 (43%) are very or extremely confident the child would keep it charged, and around 1 in 2 (46%) are very or extremely confident the child would look after it without losing or damaging it.
Behavioural job
Make successful use easy to imagine by showing Watch Plan in daily routines: wearing it to school, charging it at night, using it for pickups, responding to messages and following family and school rules.