Real-world reliability
Parents need proof Watch Plan will work where their child actually needs it.
Parents need confidence that Watch Plan will work in the places and routines that created the need in the first place.
This means proving reliability on the way to and from school, at pickups, on public transport, at parks, shops, local areas, activities and other independence moments.
Parent voice
Being in a rural area, I mean, I’m on Telstra, and even Telstra doesn’t work in some areas of this shire that I’m in. So coverage proof would be a definite for me. To get me over the line.
Parent, regional NSW, child aged 9
Key evidence
More than 1 in 2 parents (58%)
say coverage would need to be reliable on the way to or from school.
Around 1 in 2 parents (51%) say coverage would need to be reliable at bus stops, train stations or on public transport routes, and more than 2 in 5 (44%) say it would need to be reliable at parks, shops, malls or local areas.
Behavioural job
Make reliability contextual by proving Watch Plan can work in the routines that created the need: school travel, pickups, public transport, activities, parks, shops and local independence.